Leamington-based greenhouse grower Pure Flavor has acquired MightyVine, a leading midwest greenhouse tomato grower and brand in Rochelle, Illinois, adding to its expanding portfolio of greenhouses and distribution centres.

“We continue to see significant growth and demand for the Pure Flavor brand across North America which has prompted us to strategically invest in specific regions,” said Jamie Moracci, president and partner. “The opportunity to add MightyVine to our family of growers will allow us to further extend our reach into the midwest and beyond.”

Located just west of Chicago, the location of MightyVine’s 30-acre facility with lit production provides a continuous supply of fresh, greenhouse-grown tomatoes year-round to one of the most important cities and regions in the United States.

“Expanding our capacity with lit crop production enables us to service the midwest with U.S.-grown tomatoes, complementing our southeast programs from our Peach County, Georgia facility,” commented Moracci. For background, Pure Flavor opened its Georgia greenhouse in late 2018 and currently grows tomatoes-on-the-vine that are distributed to key retail and foodservice partners in Georgia, Florida, North & South Carolina, Louisiana, Tennessee, and Alabama.

“The acquisition of MightyVine further demonstrates our company leadership’s ability to recognize and analyze strategic acquisition opportunities which continue to breathe enthusiasm into greater expansion possibilities,” said Jeff Moracci, chief financial officer & partner.

For additional context, the company has been very active in the last nine months. After acquiring DeTemporada Farms in late December 2022 and then Cervini Farms C5 in February 2023, Pure Flavor expanded its network in July 2023 by acquiring another distribution center in McAllen, Texas. Expansion is already underway at DeTemporada’s Phase II of 13 acres that will be completed later this year as well as development plans for Phases VI & VII as part of Pure Flavor’s master 350-acre campus plan in Leamington. The company’s strategic investments are focused on solidifying its future as an industry leader.

“As we welcome MightyVine to the Pure Flavor family, we look forward to growing existing business relationships that have flourished over the past several years in the Midwest under the MightyVine brand. We will continue to bring flavourful greenhouse-grown tomatoes, and much more, to those loyal business partners in the years to come,” said Matt Mastronardi, executive vice-president & partner.

“Increasing our owned acreage helps facilitate our growth alongside our grower partners and supports our need of scaling up our operations to drive efficiencies. We are excited to add MightyVine to our Pure Flavor family,” said Jamie Moracci, president. With expansion comes a need for greater resources, talent-wise, to support the growth. Pure Flavor continues to lead extensive recruitment drives at all its facilities.

Pure Flavor is on a significant growth path to support its increased demand for fresh, greenhouse-grown fruits and vegetables year-round. Expect more expansion as the company develops more region-specific facilities and explores new product opportunities.

For more detail, visit: http://www.pure-flavor.com

Source:  Pure Flavor September 7, 2023 news release