The Produce Marketing Association (PMA) and United Fresh leaders have announced that the new association will be called the International Fresh Produce Association (IFPA). Co-CEOs Cathy Burns and Tom Stenzel have steered the merger to date.
The transitional website can be found here: www.thisisbettertogether.com
It offers a brief description of the new association.
“The International Fresh Produce Association exists to bring the industry together to create a vibrant future for all. We have a fresh outlook on fresh produce, believing it can help solve some of the world’s most pressing problems. We are the largest and most diverse international association serving the entire fresh produce and floral supply chain, and the only to seamlessly integrate world-facing advocacy and industry-facing support.”
Global outreach is a major goal of the association with 2022 conferences planned for Germany, South Africa, Mexico, Brazil and Australia. The Washington Conference is scheduled for September 26-28, 2022.
Source: International Fresh Produce Association October 28, 2021 news release