Driscoll strawberries to be grown at indoor vertical farm

Driscoll’s, a leading consumer brand in field-grown strawberries, has inked a deal to grow in vertical indoor farms belonging to Plenty Unlimited. 

 

Together, the two companies will work to bring flavourful strawberry varieties to market, leveraging the benefits of a controlled growing environment while also creating opportunity for berry expansion into regions that have historically been difficult to serve. 

 

"It's clear that Plenty's vision and capabilities of pioneering the potential of indoor farming technology makes them the leader in this space," said J. Miles Reiter, Driscoll's chair and CEO. "As one of the few berry companies with a dedicated global R&D program, we believe our proprietary berries, which are focused on flavour, combined with Plenty's technology leadership will create a competitive market edge as we expand to more effectively meet the future consumer." 

 

Plenty will incorporate Driscoll's proprietary genetics and berry expertise into its advanced, indoor farming technology using its plant science expertise. Through this controlled environment, Plenty can consistently deliver great flavours from Driscoll's varieties, while also optimizing for texture and size. The indoor environment will remove the unpredictability of Mother Nature, allowing both companies to meet the future needs of consumers worldwide, including geographical locations that are not hospitable to growing strawberries. 

 

Using data analytics, machine learning and customized lighting, Plenty is able to iterate at unprecedented speed, leveraging the more than 200 years’ worth of growing data the platform generates annually. 

 

This advanced agri-food platform has allowed Plenty to show more than 700% yield improvement in leafy greens in the last 24 months, while maintaining its unique flavour and quality. Plenty's South San Francisco leafy greens farm uses 100% renewable energy, powered by a combination of wind and solar energy.

 

 

Driscoll's strawberries will initially be grown and developed in Plenty's Laramie, Wyoming farm, the largest privately-owned vertical farm research and development center in the world. 

 

 

Source:  Driscoll’s/Plenty joint news release October 14, 2020. 

 

If latest news: 
Check if it is latest news (for "Latest News" page)
Publish date: 
Monday, October 19, 2020

Click to leave a comment

CAPTCHA
For security purposes, please confirm you are not a robot!

RELATED NEWS

American agriculture lobbies for priority to COVID-19 vaccine

The American-based United Fresh Produce Association and allied partners are lobbying already to make essential workers in agriculture and food a priority when a COVID-19 vaccine becomes available. 

Contenders to chair U.S. House Agriculture Committee

A California congressman, Jim Costa, is one of two candidates who have declared interest in chairing the U.S. House Agriculture Committee. He represents an agricultural district surrounding Fresno.

What does US election mean for Canadian agriculture

If the new administration doesn’t move forward with trade negotiations in Europe and Japan, this could present Canadian agriculture with an opportunity to better leverage its first-mover advantage secured in agreements, including CPTPP and CETA. That’s the insight provided by the Canadian Agri-Food Policy Institute. 

Arctic apple harvest largest yet in Washington state

Okanagan Specialty Fruits says that harvest of its Arctic non-browning apple is the largest to date with 1,350 acres. The apple is grown specifically for fresh-cut applications. 

Fruit Logistica shifts the date and adapts concept

The international show in Berlin is rescheduling its February event to May 18-20, 2021 under the headline: “Meet onsite. Connect online.”