Syngenta Group adopts new brand identity

After the mergers and acquisitions of global crop protection and seed companies in recent years, it’s tough to know who’s who. Here’s a clearer road map for the Syngenta Group which was formed on June 18, 2020.

 

The Syngenta Group is the umbrella for four business units:  Syngenta Crop Protection, Syngenta Seeds, ADAMA and Syngenta Group China.

 

As of October 30, 2020, Syngenta Group announced a new logo and visual identity that represents “the vibrancy, wonder and abundance of the four elements that enable agriculture:  water, earth, plants and sunlight.”

 

The four leaves of the Syngenta Group logo are a strong link to the four seasons that shape agriculture in most parts of the world. The news release says that the fresh new colours signal the innovation power, pioneering spirit and digital capability of the umbrella company.

 

The distinctive customer-facing branding of Syngenta Crop Protection, Syngenta Seeds and ADAMA remains unchanged. 

 

Syngenta Crop Protection remains headquartered in Switzerland while Syngenta Seeds is headquartered in the United States.  ADAMA is headquartered in Israel. Syngenta Group China is based in Shanghai.   

 

Source: Syngenta Group October 30, 2020 news release

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Publish date: 
Friday, October 30, 2020

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