Greenhouse grower and marketer, The Houweling’s Group, has struck a deal with Apeel Sciences to use plant-based wrap for its English cucumbers. The move will eliminate the plastic sleeves used on cucumbers.
“We have a rich history of investing in green business practices, leading the industry to a more sustainable future, which is why Apeel is the perfect partner to help achieve our goals in protecting the planet,” said David Bell, CMO of Houweling’s Group. “We saw an opportunity with Apeel’s unique plant-derived solution that has proven to reduce food waste, but when we recognized Apeel could be used as a complete replacement for the functional plastic wrap on cucumbers, we became really excited. With the launch of Apeel-treated Houweling’s cucumbers, we will be addressing a significant pain point for environmentally conscious consumers. This enables us to bring sustainable solutions to our retail partners and create a pathway to significantly reduce plastic from the supply chain.”
Houweling’s Group partners with top retailers on the west coast, supplying greenhouse-grown produce year-round. Houweling’s can be found in leading membership-based club stores, national grocery chains, and regional grocers in the western U.S.
Apeel Sciences was founded in 2012 with a grant from the Bill and Melinda Gates Foundation.
Source: Houweling Group October 2, 2019 news release