Pepper category grows at SUNSET

Canadian-grown peppers are making a mark in the American marketplace. 


“SUNSET is the fastest-growing pepper brand in the United States,” says Paul Mastronardi, president and CEO, and the fourth-generation family member to lead Mastronardi Produce. “Our latest offerings deliver the signature fresh flavour consumers are looking for.”


KABOOM! is a more full-flavoured and juicier cousin to the traditional green jalapeno. It will make its North American debut at Produce Marketing Association’s Fresh Summit Trade Show & EXPO in Anaheim, California.


“KABOOM! packs a taste explosion, rather than the pure heat of traditional green jalapenos. They are the perfect complement to salads and nachos, and their dark colour really stands out,” says celebrity chef Roger Mooking, SUNSET’s culinary director. 


Wild Wonders gourmet peppers combine super-sweet flavour and an alluring shape with the thrill of discovery. Consumers can expect to find a mix of red, yellow, orange, and brown peppers in each package.


“Wild Wonders peppers are deliciously sweet with no bitter aftertaste, so they lend themselves well to a variety of dishes,” says Mooking. “And they have barely any seeds, which makes for easy prep whether you stuff, grill, or slice them.”



Source:  SUNSET October 10, 2019 news release

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Publish date: 
Friday, October 11, 2019

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