It takes an Island. This memorable tag line underscores the uniqueness of Prince Edward Island potatoes in seven vignettes to be released in 2020. The project is a spin-off of an advertising campaign launched in 2017.
Even in Prince Edward Island with a small population of 157,000, there are consumers who are misinformed about potato production. This outreach project is designed to put consumers in touch with how potatoes are grown.
"I've had some good friends that are very smart that don't know how potatoes come out of the ground," says Mark Phillips, marketing specialist, PEI Potato Board.
The seven videos address the themes of introducing the PEI potato industry, planting, growing, harvesting, grading, family traditions and uniqueness.
For the planting video, go here: https://bit.ly/2FIg1Gf
For the harvesting video, go here: https://bit.ly/39Zp8QC
Source: PEI Potato Board