Olympic qualifier supported by CPMA

Get set, get ready, compete. That competitive spirit is being celebrated by the Canadian Produce Marketing Association (CPMA) as it announces a new partnership with 2020 Olympic team qualifier in kayak, Florence Maheu. She will be promoting the Half Your Plate initiative in competition on her boat and in her day-to-day activities through her personal social media.


A native of Salaberry-de-Valleyfield, Quebec, the kayaker is a five-time Canadian senior champion and one-time Canadian under-23 champion. She has represented Canada at three senior world championships and five under-23 world championships. Her top result on the ICF World Cup circuit was a 13th place finish in Slovakia in 2018. On January 14, 2020, Maheu was officially announced as having qualified for the 2020 Olympic Games in Tokyo, Japan.


“To fuel my daily life, whether it’s for training or just to get through a busy day, I need fruits and vegetables, and I always make sure I’m filling half my plate with them,” said Maheu. “Many people don’t realize how much of a difference it makes to fill Half Your Plate with fruits and vegetables. It’s such an easy thing to do to help you live a healthier lifestyle, and I’m looking forward to spreading this valuable message as a Half Your Plate ambassador.”


Follow Florence Maheu on Instagram (@florencemaheu) and Facebook (Florence Maheu), and follow Half Your Plate on Instagram (@halfyourplatecanada), Twitter (@HalfYourPlate), Facebook (Half Your Plate / @halfyourplate), Pinterest (Half Your Plate), and YouTube (Half Your Plate), and visit HalfYourPlate.ca for recipes, shopping tips, videos and everything you need to know to fill Half Your Plate with fruits and vegetables at every meal.


Source:  Canadian Produce Marketing Association January 16, 2020 news release

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Publish date: 
Thursday, January 16, 2020

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