The October 2019 outing to the Produce Marketing Association’s Fresh Summit in Anaheim, California was a high-profile, winning endeavor for Mucci Farms. The greenhouse grower based in Kingsville, Ontario came home with the Best Sustainable Packaging award.
“To win this category in particular is exciting because sustainability is by far the top of mind subject in the food industry today,” says Emily Murracas, director of marketing. “We’ve been recognized in the industry for flavour and innovation over the years, so we are ecstatic to be able package those award winning products in a package that helps to address a global concern. It’s also very special to win in a competitive category that included submissions from packaging suppliers and fellow marketers.”
A vertically integrated greenhouse grower extensively committed to sustainability at all ends of the business, Simple Snack adds to those commitments. The package is composed of a paper-wise tray made from agricultural waste and the lidding film is made of sugar-cane and wood fibers using a process that emphasizes social and environmental responsibility.
“We also saw the value of being able to add key messaging to the tray which gave our designers a larger canvas for branding, information and education,” said Fernanda Albuquerque, new product development manager.
For more details, see the company’s video: https://www.youtube.com/watch?v=EeeAIgHfpzc
Source: Mucci Farms October 21, 2019 news release