A new partnership has been struck between Mastronardi Produce of Kingsville, Ontario and Soho Produce of Maasdijk, Netherlands. Soho is a Dutch vegetable exporter led by chief executive officer Remco Beekman.
“This partnership will allow us to expand our offerings to our North American customers,” says Paul Mastronardi, president and CEO, Mastronardi Produce. “Whether they’re seeking flavourful tomatoes, rare purple peppers, Belgian endive or a unique in-and-out discovery, we can provide a single, efficient procurement solution.”
Beekman will oversee sales and marketing for the new venture which will be known as SUNSET of Holland (SOHO). Paul Schockman will join the team to lead operations, bringing more than 15 years of experience in the fresh produce sector in both the Dutch and Canadian markets.
SUNSET of Holland will be the initial distributor in select markets for the first Advanced High-Density Farming System of the John Paul Dejoria/Mastronardi partnership.
Source: Mastronardi Produce May 28, 2019 news release