Until now, haskap berries were a curiosity niche offering at farmers’ markets. But The Oppenheimer Group (Oppy) has introduced the dusk-coloured berry to the Greater Vancouver Area, the first time for retail.
The timing is opportune for back to school as haskaps are well suited as a snack for children, thanks to their size and flavour which is described as a mixture of blueberries and raspberries.
The company, Oppy, has trialled the berries with select retailers in a limited locale not far from where the berries are grown. The test is how well the fruit will hold up in the commercial supply chain and its shelf life.
“Haskap berries offer consumers a welcome reprieve from the usual produce items that they’ve grown accustomed to, and in the current circumstances a little bit of novelty can be welcome,” said senior manager of insights and innovation, Garland Perkins. “Oppy is continually looking for new, under-the-radar varieties that bring a lot to the table for consumers and retailers. Thanks to its versatility as a healthy snack and its ease of use from a culinary perspective, haskap berries have plenty of untapped potential that can be realized with the right promotions and partnerships.”
Modern varieties of the berry were developed by the University of Saskatchewan in 2000, but the super-berry was originally cultivated in Japan for more than 200 years. Thanks to its high level of antioxidants and anthocyanins, haskaps offer many health benefits including anti-inflammatory, neuroprotective and cardioprotective properties.
Source: The Oppenheimer Group August 6, 2020 news release