In a time when food supply is challenged, consumers want to know more about where their food comes from. Share the challenges and the victories, shares columnist Peter Chapman. 

Shopping patterns have changed during the COVID-19 pandemic. Consumers are buying different amounts of different products at different times in different places. Columnist Peter Chapman’s advice? Explore each difference to understand the impact on your products and your markets.

Retail Navigator columnist Peter Chapman reports on the upheaval caused by COVID-19. Grocery store employees say Friday, March 13thwas the busiest day they had ever experienced – more sales than any day leading into Christmas or Easter holidays.

Here are some practical tips to grow opportunities with different retailers. If you are struggling to think of how they are different, Peter Chapman advises to visit the store.

Look at the department where your products are or will be sold. Merchandising units can change from one retailer to another and you should design and develop your packaging to be most effective in these units.